About Silver Rain radiostation
What is Silver Rain?
Informational and entertaining radio station.
Daily spiritual nourishment necessary for a modern successful person.
16 years of successful operation in Moscow .
New format for Russian cities, which is clearly targeted at wealthy audience…and broadcasting covers more than 100 cities!
Official history of the radio station
Informational and entertaining radio station SILVER RAIN
For the first time the radio station went on the air on July 4th 1995. In July 1997 it started satellite broadcasting. Today people more than in 100 cities of Russia and in countries of near and far abroad listen to our radio.
Silver Rain is the first radio station on the territory of continental Europe, which went on air via Internet in real-time mode. Today our audience, who has access to the worldwide computer network, can listen to their favourite radio station for 24 hours at www.silver.ru
Silver Rain has become the first radio station, to which you can listen on the phone, if you don’t have any radio set at hand. What you need is just to dial +7 (495) 785-11-88
Silver rain is one of the few radio stations of Moscow FM-range, which preserved its independence (it’s not a part of any media holding company) and which proved its complete commercial success.
Audience of the Radio Station Silver Rain
A 30-45 year old person. Top or middle manager or a successful specialist, who constantly requires information about urgent events in many spheres, who aims at achieving best results in everything, who is purposeful and…wants to be No 1 in everything!
523 thousand people listen to Silver Rain daily.
At least once a week 1 million and 783 thousand people listen to Silver Rain.
Among daily audience of Silver Rain radio station, who is older than 25 years, 23% of the audience stayed abroad (except for CIS countries) for the last six months. This is 1,5 times more when compared to Moscow in tote - the highest Affinity Index.
Silver Rain Programs
Silver Rain comprises everything that was mentioned above:
- 111 news releases each week
- 56 most beautiful songs each day
- 30 hours of intellectual music in a unique night project Richter FM
- 30 author’s programs and talk shows
- 27 celebrity presenters
Breakfast for champions
Each Monday and Friday from 07:00 up to 11:00
The long beloved presenter of the evening show «Something good» Alex Dubas has got promotion in the new season – he has got to rise early instead of going to bed late from now on. Seriously early, early enough to greet the audience of his new show named «Breakfast for champions»* at 7 am on Mondays and Fridays.
The theory that Alex Dubas believes in is simple: each of us is a champion as far as we came to life. Therefore, there are no reasons for gloom even if something is wrong. But even champions need some breakfast.
*The Silver Rain presenter Alex Dubas took the name for his new morning show from one of his favorite authors – Kurt Vonnegut. As for Kurt Vonnegut, he had seen the lettering “Breakfast for champions” on a box of corn flakes.
Presenters – Alex Dubas
«Exit exists!»
Each Tuesday from 23:00 till midnight
How could one resolve his complicated relations, solve family and labor problems, learn to prepossess people and comprehend the others? There are no tutorials in this complicated science. The only help is the talk with a competent person.
Elena Novoselova, the psychologist, would try to resolve your complicated reality situations and prove that the exit always exists.
«Exit exists» is the psychological advice on the air. You can ask anything relating to your private life, relations with relatives and the outworld. And you would definitely have a competent answer.
«Exit exists». The main thing is to know where is it.
Presenter: Elena Novoselova
«Barabaka’s weekdays»
Each Saturday from 18:00 up to 20:00
MGIMO (Moscow State University of Foreign Affairs) graduate, columnist of the respected magazine GQ and – yes, what can we do! – the blonde Ksenija Sobchak came to us to put an end to gossip about her and to tell the whole truth about her life. Ksenija Sobchak (friends call her Barabaka) tell the audience about what happened to her for the last days, which parties were a success, which presentations failed and on the whole, who is guilty and what to do? Entertaining show “Barabaka’s weekdays”: all events are true, all names are real, all coincidences are nonrandom.
Presenter: Ksenija Sobchak
Barabaka with a propeller
Fashionable observer Mikhail Drujan, a propeller-man of Silver Rain, shares the latest gossip.
Daughters-mothers game
Ksjusha’s mother – Ljudmila Narusova, senator of the Federation Council from Tuva – reproves her daughter, gives her parental advice and shares her experience of life.
Sobchak’s clinic
And Ksjusha herself makes it hot for telephone maniacs, who find her number using mysterious methods and call her with strange and sometimes even absurd offers.
And for the most perspicacious and witty audience Ksjusha from time to time arranges jolly quizzes with nice and memorable prizes.
«Mishanina»
Every Monday and Friday from 19:00 up to 21:00
Mikhail Kozyrev is good at finding topics, which are interesting here and now, and, besides, he can raise questions correctly. He has radio stations, festivals and qualitative music behind him… He knows what to say, he is a legendary personality in the history of radio. Important guests, arguable topics, hot discussions, frank confessions, humorous stories, music premières and, certainly, live shows of his guests, who are best native and foreign performers. Everything is possible in «Mishanina» - the time has come!
Presenter: Mikhail Kozyrev and Fyokla Tolstaya
«Lyrics and music by Matetsky»
Every Saturday from 12:00 up to 18:00
Vladimir Matecky, the author of several hundreds of hits, a musician, a witty interlocutor, best friend of celebrities all over the world and a co-presenter of the block “Music encyclopedia” in the morning show of Vladimir Solovjev, decided to make his own program at Silver Rain! Now every Saturday he comes to our studio with a cup of coffee and a number of records and talks about everything in the world. Meetings with celebrities, new books and films, the latest records of worldwide famous musicians, interviews with interesting interlocutors, behind-the-scenes gossip, telephone calls to friends (among them Mick Jagger from Rolling Stones).
Presenter: Vladimir Matecky
«One can’t be born a DJ, one can become a DJ»
Every Wednesday from 20:00 up to 21:00
The whole hour, when not DJs, but celebrity guests of the radio station work as DJs. They choose music themselves, announce songs, read out information about the weather and, certainly, answer the questions of the audience. Thus, only those, who listen to Silver Rain radio station can see their idols in new roles.
«Listen to soccer»
Every Thursday from 19:00 up to 20:00
It’s known that Georgij Cherdancev, a famous soccer commentator and a journalist, and Evgenij Bakaev, the most fashionable presenter of Silver Rain and the author of the program POINT OF STYLE, can’t live without sport at all and in particular without soccer. They know everything about who, where, when, whom and with what score. Georgij Cherdancev is famous for his exclusive interviews with world soccer stars. He is the owner of «Strelec» award granted by Russian Soccer Premiership and the commentator of the final Champions Leaque game. It is he, who by shouting «GOOOAL!», woke up the whole country in the mornings during the world championship in Japan. Evgenij Bakaev is the best football player according to Sony Playstation 2 version, who constantly comments key soccer games, which are broadcasted by Silver Rain. If you want to be in the know of sporting events and to know results of the latest soccer games, then you have to listen to «Listen to soccer» – this is what you need.
Presenters: Georgij Cherdancev and Evgenij Bakaev
«Agapova rules with Cher-skiy!»
Every Thursday from 20:00 up to 21:00
Stylish and fashionable, emotional and daring presenter Vika Agapova states: a woman at the wheel is also a human being! In her author’s program «Agapova rules!» she will prove this to all men. Every week Vika makes test-drives of all kinds of cars – she is ready to drive any four-wheeled vehicle from a new Jaguar to a storm-beaten KAMAZ to share her impressions with the audience of Silver Rain next Thursday. In every program you’ll hear calls to celebrities, comments by car experts, talks with the audience and the latest automobile gossip.
Presenter: Vika Agapova and Igor Cher-skiy
«Rewinding»
From Monday till Friday at 13:30 (except for Wednesday) and at 17:30
On Saturday at 13:30, 15:30, 18:30 and at 22:30
On Sunday at 13:30, 15:30, 17:30 and at 22:30
Analytical and ironic program: slips of the tongue, jokes, clever thoughts, well turned cues of Silver Rain presenters. In general, all that is worth attention and a repeated broadcasting.
Presenter: Ljusja Grin
«Kultur-multur»
From Monday till Friday at 07:30 and at 15:30
The latest and prompt placard of cultural events in Moscow. Every day Olga Razumovskaja tells you, where it’s worth to go this evening, choosing the most interesting from a hundred of concerts, performances, exhibitions, films and other interesting events.
In the block:
«Silver Rain recommends» - all cultural events, which deserve special attention and which are worth your time.
«Last opportunity» - reminds of the events, which you almost have missed.
Presenter: Olga Razumovskaja
«Music Second-Hand»
From Monday till Friday at 14:30 and at 22:30.
On Saturday at 16:30. On Sunday at 16:30 and at 19:30.
Program «Music Second-Hand»– an excellent proof that quite all music novelties are well-forgotten hits of the past. «Evolutional development» of songs, known to everybody – from qualitative popular music to classic rock – is being traced by Igor Naumov, the author and presenter of the program. Subtle connoisseur and a collector of original cover-versions produced at different times, the author doesn’t preserve chronological order in the program: in first turn he pays special attention to the quality of reconsidered songs. The most rare, unique, collection records are accompanied by witty and intellectual comments of the presenter. The program is very popular. Music lovers and fans of various genres – jazz, blues, country, disco, synthy-pop and all styles of rock music - tune in the program on purpose.
Presenter: Igor Naumov
«Supper with the taste»
Each Sunday from 19:00 up to 20:00
Unique cookery show, within which Vika Agapova cooks during live broadcasting.
Presenter: Vika Agapova
«Secret signs of culture»
Each Sunday from 11:00 up to 12:00
Mikhail Kazinik – expert of the famous Nobel concert, virtuosic violinist, expert on music history, teacher, author of many TV and radio programs and one of the most erudite people in the world, who permanently live in Sweden and is constantly on tour all over the world with lectures, concerts and recitals.
What secrets do Remrandt’s canvases keep? Why do we don’t know how to listen to classic music and how actually one should listen to it? What new can be heard in the world-famous “Moonlight Sonata” or Mozart’s symphonies reproduced in ringtones? What puzzles are hidden in canvases of famous artists reproduced on posters and postcards? What a wonderful and secret sense is hidden in famous Pushkin’s verses? Live broadcasting from Stockholm. Amazing discoveries, interesting guests and wonderful travels in the world of music and art are waiting for you.
Presenter: Mikhail Kazinik
«Silver Rain Night Party»
Each Friday and Saturday from 22:00 up to 03:00
What do we all do on Friday’s and Saturday’s evenings? Of course we relax, visit a restaurant, hanging in clubs, making parties and actively move around Moscow. What music do we want to listen to at such moments? Of course, energetic, dance and stylish. The program is entirely based on dance and stylish music: hits of 2000-s, new songs, energy AND STYLE. Minimum of words and more good music. Disco, house, dub, izzy – listening and other light and lively styles, while listening to which you can make parties or make the radio in your car louder.
Dj Koreec examines novelties, shares the news of club music, invites the most successful DJs of the world, who play their exclusive sets during live broadcasting especially for the audience of Silver Rain.
Presenters: DJ Koreec.
«Stars fall down from the skies»
Every Wednesday from 23:00 till midnight and Sunday from 20:00 up to 21:00
Exclusively stylish, undoubtedly beautiful, subtle and wonderful saga about creative work and private life of the Greatest Romanticists of the song – Frank Sinatra, Elvis Presley, Tom Jones and many many other… This program has the taste of luxury and elegance, consistent and wonderful… The world of wonderful women – Marilyn Monroe, Elizabeth Tailor, Greta Garbo, Marlen Ditrich… Glitter of diamonds, outbursts of champagne, feelings and sensitivity…
Presenter: Jury Ohochinsky
«Classic»
Every Saturday from 11:00 up to 12:00
Program about classic music.
Presenter: Aleksej Skanavi
«Theatre at a microphone»
Every Saturday from 10:00 up to 11:00
Silver Rain radio station has revived broadcasting of «We present the theatre», the beloved by everyone and unfairly forgotten in the last years genre of radio programs. Classic of world literature performed by great actors of theatre and cinema. Here are only some authors and performers: Edgar Poe read by Alexander Kljukvin, People's Artist of Russia; Goethe, «Faust» translated by Boris Pasternak, read by Mikhail Kazakov, Zinovij Gerdt, Rogvold Suhoverko and Rodion Aleksandrov; Carel Chapek, «Dashenka or the story of puppyish life», read by Vera Maretskaja and Rostislav Pljatt; Avangard Leontjev, People's Artist of Russia, reads the stories by Ilja Ilf and Evgenij Petrov as well as stories by I. Bunin, L. Tolstoj, tales by Gi de Maupassant, N. Gogol and many other great works of literature. Make yourself comfortable and enjoy listening.
«Richter FM»
From Monday till Thursday from 24:00 up to 05:00
5 hours of strange, pensive, unusual, night, autumnal, dreamy music, which you can listen to only on Silver Rain. “Richter FM” – project, which is unique not only for Moscow FM-range, but for Russian cultural space on the whole. Carefully selected music material of the international level performers, is broadcasted for the first time in the history of the native radio. It is not only subtle, beautiful and unusual music, but urgent from the point of view of modern show business, which stands out against a background of monotonous Russian radio broadcasting and which has a great demand between people, whose conduct of life is modern. Henceforth our audience gets an opportunity to enjoy marvelous cocktail of trip-hop, lounge, post rock, ambient and easy listening every night.
Author and presenter of the project: Ilja Richter
Special projects of Silver Rain
Silver Rain is not just a radio – it’s the way of life every day, every year.
«Silver Galosh»
A ceremony of presenting awards for the most doubtful achievements in show business.
«Silver Galosh» is awarded since 1996 for the most doubtful achievements in show business. Each ceremony is a celebrated and out of the ordinary event. Within 13 years more than 50 representatives of show business, the most popular variety performers, who made a brilliant display of virtuosic plagiarism, untalented producing or because of their obtrusive video «got into a mess». Among them Bary Alibasov, Philipp Kirkorov, Nokolaj Baskov, the band «Mumij Troll», Alsu, Dmitry Dibrov, Serega and many other movie and theatre stars or simply celebrities. Many of them were awarded the Galosh for several times.
Birthday of Silver Rain in Nahabino
Silver Rain has been enjoying friendship and partner relations with Le Meridien Moscow Country Club in Nahabino for more than one year – a country golf-club of the highest grade, which belongs to the Headquarters of servicing diplomatic body. Grand celebration of Silver Rain birthday takes place annually in Nahabino.
It is one of the most glamorous parties of the year, before visiting which all guests prepare in advance. Presenters of society columns of all central mass media wait impatiently for it.
The holiday itself is a closed event of the radio station. To visit it one has to buy tickets, which are sold, while guests receive specially designed invitations. Guests of the party are the closest friends of the radio station – permanent customers, top managers of the largest companies and celebrities of Russian show business.
Every year a special music program is drawn for the holiday, according to which a celebrity, invited on purpose, performs a solo-concert. Toto Cutugnio, Vaya con Dios, Lou Bega, Liza Minnelli, Gloria Gaynor and other performed at the parties of Silver Rain at different times.
Welcome reception «Silver Rain in black»
This is a new annual project of Silver Rain radio station.
It’s a top-level, closed event, taking part in late February. The culmination of the reception if the ceremony of awarding 10 nominees a special Silver Rain award – pure silver bullions (999.9 fineness), which weigh 500 grams each. The winners are awarded «Man of the Rain» title of honour.
Awards are presented to people and companies, who contributed to development and support of culture, art, science, education and business. Nominees are determined by Silver Rain.
«Silver Rain in black» is:
- Very and very limited circle of VIP-guests – 300 people.
- Silver bullions. Sterling silver of 999.9 fineness, 500 grams each.
- Strict dress code – Strictly black tie.
- Careful choice of the venue – only reputable and non-mass venues.
- Subtle atmosphere of the evening – exclusive music program.
- Limited presence of the press – representatives of 10 leading periodicals and TV channels.
«February 14th»
The only and unique show of Silver Rain celebrities on St. Valentine’s Day.
Silver Rain prepares an unforgettable holiday for all those, who is loved, who loves or is waiting for love, annually despite frost, snow or even rain. Only on February 14th on St. Valentine’s Day all those, who visits the monument of All Beloved in the «Hermitage» garden, have an opportunity to make the dearest wish. It will definitely come true, especially if you decided to come with your beloved!
Silver Rain prepared a surprise for those, who haven’t met the second half yet. Only on this day the unique skating-rink on the Red Square was open only for friends of Silver Rain, who believe and looking for their love.
Unique holiday atmosphere and presenters of Silver Rain, many of whom skated for the first time together with their fans, helped all comers to find their second half!
«Yard Leapfrog»
Silver rain radio station has many good traditions. One of them is to make a holiday for its listeners, which is called «Yard Leapfrog».
It’s a sort of a family matinee held in free and unobtrusive atmosphere, which is characteristic for a matinee. We invite all comers to join us and to recollect the games from our childhood: «Salochki», «Rezinochka», «Statues» and «Kolechko-kolechko» and many other games, which are unknown to children nowadays.
The holiday wouldn’t be so joyful, if not for our presenters – they are the ones, who play with the listeners. Where else, if not on «Yard Leapfrog», one can play «Bouncer» game with Vladimir Solovjev and to compete in «Gorodki» with Leonid Volodarsky?! As the experience of organizing the holiday shows, outside games carry away both children and grown-ups equally.
Up to 2000 people visit the holiday on the average. «Yard Leapfrog» undoubtedly presupposes prizes – quite all participants of competitions are presented souvenirs from Silver Rain and presents from sponsors, who are friends of our radio. It’s noteworthy that our holiday is a free of charge entertainment for our audience.
«Flat ball» soccer cup tie
One of the brightest events is an annual «Flat ball» soccer cup tie between the team of Silver Rain radio station and the team composed of the radio’s audience. Only once a year one can see with his own eyes Silver Rain radio station celebrities in one «program»!
Silver Rain radio station organizes this grand event not for the first year and each time it is a success.
«Fishing in Silver Rain»
It's an event, which is unique in every aspect. First of all, it’s due to the fact that it is organized by the listeners to our radio station. It is both a sports competition (real open championship of “Silver Rain” in fishing with prizes and presents to participants) and a big joyful holiday for the whole family. Participants of the championship together with their wives, husbands, children and dogs welter in primordial pleasure – fishing.
And for those, who have never held a rod, organizers have prepared a number of other kinds of easy entertainment: cookery competitions on the basis of their haul, competitions in beach volleyball, beach backgammon and beach darts. Ask, what is the difference between regular backgammon and beach backgammon? You can learn this only by joining our holiday.
Year in year out fishing moves to different places. Thus, the first championship took place in 2000 on the beaches of Don, after that fishermen competed on Volga, Oka and again returned to Don. As a rule, the Championship gathers a huge number of participants – from 200 up to 400 people on the average. «Fishing in Silver Rain» lasts for 5-7 days.
Web site of Silver Rain
Web site of Silver Rain is not just a network support of broadcasting. The kernel of the web site is a set of personal pages of our presenters. Presenter of every program has his own space to evaluate results and conclusion of another broadcasting to present additional audio and video materials in the next program, to inform about activities and drawings taking place within the framework of the program etc.
- Monthly: 64 000 unique visitors and 635 000 viewed pages
- Weekly: 18 500 unique visitors and 167 000 viewed pages
- Daily: 3 200 unique visitors and 24 000 viewed pages
- Page views per a visitor: 3, 8
- Average duration of time, when a page is viewed: 5, 2 minutes
More than 50% of visitors visit the site of Silver rain directly entering the address of the site in their browser or by using bookmarks of their browser.
30% of visitors jump to the site from search engines. Other visitors visit the site as a result of using links on the sites of radio community and of other resources.
Source structure of web site visitors illustrates high quality of traffic Silver.ru, which is also proved by a high visit depth of web site pages and average duration of visiting the site (more than 5 minutes).
In 2007-2008 the number of visitors increased on average by 7% per month.
Pages of presenters
Pages of presenters - a means of direct communication of a presenter with the audience beyond the framework of broadcasting.
Ro example, Georgij Cherdancev regularly answers the questions of the audience. The program Listen to soccer is broadcasted once a week and «virtual press-conference» of the presenter lasts continuously. Such means of communication with presenters increases trust and loyalty of the audience both to people representing the radio and to the radio station itself by many times.
Sometimes communities of program fans are established, who need technologically more efficient means of communication. We meet the needs of the audience with regards to this issue – thus, on the page of the program Franky-Show the whole forum was established, where numerous fans of the program now live their interesting network life.
Special projects
Special broadcasting projects find their reflection on the web site. A vivid example is Friendship between nations, the project by Ljusja Grin. The presenter of Silver Rain started her journey across fifteen republics of the former Soviet Union. A special model in the form of a wall with doorbells to a shared apartment, where each apartment symbolized a former Soviet republic, was created.
As the story unfolded on air, new cities were added to the site: the pictures of them and video recordings from them made by Ljusja as well as her audio diaries.
For the 2 months of carrying out the special project “Friendship between nations”, its page was viewed more than 40 thousand times.
Commercial projects
Site-release is a wonderful base for commercial information. Any commercial special project includes preparation of a special site-release, where logos and banners of sponsors are placed as well as other necessary and interesting information.
A vivid example is a joint campaign with Dreamland, during which a luxurious bed for the amount of RUB 130 thousand is being raffled off in the program «Barabaka’s weekdays».
In order to take part in the competition visitors have to send the pictures, where they are filmed in-flight over their bed. The release includes the sponsor’s logo, several unobtrusive references and detailed terms and conditions of the competition and the application form, which should be filled before participating in the drawing.
With the help of our site we also raffle off a honeymoon trip to Mauritius, a night in «Ritz-Carlton» hotel, we also granted applications for participation in the quiz Fiat Panda held in the program «Yard Leapfrog», chose the best story for a trip to Italy etc.
On New Year’s Eve (2008) we held a unique drawing «100 out of 100» both on air and on the web site. An original concept based on the game «Sea fight»] was created on purpose. The listener visited the site, found a closed check box on the “battlefield”, got through to air and was given the chance to name this check box and to win the prize, which this check box presupposed. The project lasted for 13 days. There were many people calling and trying to get through to air
Site-traffic increased by 50% in comparison with the preceding month.
How many people can get inside Fiat Panda at once?
In 2008 we carried out The Simplest Contest: our listeners put a team of like-minded people together, invented the name, motto and even form for it, placed the application on the web-site. Contest final took place at our traditional annual event «Yard Leapfrog» in Gorky Park – as many members of the teams were supposed to get inside a small Fiat Panda as possible.
The winners got the car!
We received more than 50 applications.
3 teams were chosen to participate in final contest with the help of random draw.
18 people managed to get inside Fiat Panda!
«Silver Galosh», annual ceremony of presenting awards for the most doubtful achievements in show business, is broadcasted on the site of Silver Rain live, and which is more, it is an uncensored and unedited version.
Audience that views it equals to 18 thousand people.
The ceremony itself is a closed event and broadcasting in the Internet is the only way for thousands of people to see, what other people will be talking about everywhere the next days. It is also an effective and a claimed area for advertisers.
Site’s user services
Grid – schedule of programs on Silver Rain for the whole week.
Announcements of new programs, campaigns and activities.
Be it «Yard Leapfrog», a party in the yard of the radio station or a launch of a new program – full details with regards to each activity will be provided on a unique page.
Important information. Radio station quickly responds to law revisions informing its listeners about new possibilities. For example, one of the latest news, which we promptly shared with our audience with the help of our site, relates to changes in auto insurance law.
Pager
There is the Pager on the web site, with the help of which the visitor can send a message to live broadcasting. It’s comfortable, if there is no cellular telephone at hand or if one doesn’t want to spend his time trying to get through to the studio.
Application for an excursion
Excursions for our listeners are held in the office of Silver Rain. One can apply for it only via our site. Each month we receive from 150 up to 250 applications.
Shooting game «Pop must die»
Only a few people won’t use the opportunity to pour water with the hands of Vladimir Turchinsky over Regina Dubovitskaja or to throw a galosh in the name of Vladimir Solovjev at Petrosjan.
Besides, exhaustive information about the radio station is provided on the site – from official requisites and location map to photo gallery of all valid employees with a short funny file for each. On the average the site creates an impression of very friendly and informal communication of the radio station with its listeners.
Constantly improving
While the structure of the site is being preserved for the purpose of navigation convenience, the site is being constantly changed and updated. Best parts of broadcasting various programs, new photo and video materials, private opinions of presenters with regards to different issues are placed on the site. Photos of all guests visiting programs appear promptly on the pages of all presenters.
- Vladimir Solovjev shares his block «With mother – about the beautiful» with the audience
- Leonid Volodarsky recommends viewing interesting films and draws up specific book ratings
- «Barabaka» Ksenija Sobchak places photos illustrating her eventful life.
- Vladimir Matecky announces the «Album of the week»
- Jury Cherdantsev answers the listener’s questions about soccer
- Mikhail Kozyrev offers to listen to the most polemic parts of programs
- Alex Dubas rejoices the listeners with drawings etc.
Pages of all presenters are being developed – having studied our site, you’ll see that in a week it will differ from what you have seen earlier.
Silver Rain in the cities
Regional development
Since 1999 an experienced team of «Silver Rain - Nizhny Novgorod» radio station has been developing regional network of Silver Rain.
In 2006 it was decided to begin a new stage of regional network development: transition of relations management with regional broadcasters to a Moscow office and to start network capitalization.
Since then, in July 2006, Regional Development Department started to operate in Moscow office of Silver Rain.
«We are creating a strong, professional and a commercially successful network».
What are the duties of the Regional Development Department?
It looks for customers in the cities of Russia and in foreign countries to organize broadcasting of the radio station on partnership terms.
Consults regional broadcasters of the radio station on various issues of broadcasting: from legal to technical and organizational issues.
Participates in FKK contests for winning the right to broadcast in various cities, helps to draw up and to execute contest documentation, takes part in preparation of different promo-campaigns of its partners.
Organizes seminars both in cities, which are covered by broadcasting, and in Moscow office of the radio station.
Organizes joint broadcasting campaigns of regional broadcasters within federal broadcasting.
Provides various advertising and information materials to its partners.
Develops branch network of Silver Rain radio station.
Silver Rain in your city
A new radio station with strong informational broadcasting, rich set of authors’ and theme programs, which differs from the majority of radio stations, which are present in the city and which have informational and entertaining format.
The only network station, which makes it possible to include in rebroadcasting a large volume of local authors’ own programs and different talk shows.
The only radio station, the names of presenters of which are known all over the country, makes it possible to bring up own celebrities of radio broadcasting on the basis of its format and experience.
A successful commercial project, which is attractive for the advertisers of the region, production and services of which presuppose high income and a certain social status of a consumer.
Our regional partners say that:
Regional market is ready to apprehend Silver Rain: audience wants to listen to something new on air, it wants to communicate with clever famous people and to listen to their opinion, but not to constantly defuse monologues of ever-young and joyful DJs of music radio stations.
The audience in the cities wants to receive information about the life of their region.
Customers started to strive for more guaranteed contacts with their target consumer group.
Partnership with Silver Rain presupposes everything that was mentioned above!
And the most important aspect is that Silver Rain differs from any radio station in our city! We practically don’t have any competitors. Our audience is very loyal and stable and attractive for the advertisers of the region…
While developing our regional broadcasting network, we have noticed that recently we receive more and more offers to start cooperation: every next six months we receive by 1,5 times applications on cooperation more.
Silver rain format is strictly determined in the process of negotiations with a regional partner as potentially successful from commercial point of view.
Silver Rain is not less, and sometimes even more, successful in small towns than in multi-million cities.
Mainly managers and owners of large media structures in cities come to us to hold negotiations. When we ask: W«hy do you prefer cooperation with Silver Rain to cooperation with other radio stations?» – as a rule they answer: «We already have all popular modern formats, but the audience is bored with them, and we can’t listen to these radio stations for a long time already. We are interested in the format of Silver Rain, because it’s close to us and we can understand it. We don’t have any radio station in the city, which adults, who actualized themselves, can listen to.»
Daily issues of local news of the city and region every hour!
Rebroadcasting of Moscow programs.
Possibility to place a commercial within a federal commercial block, which is broadcasted in regions.
Possibility for regional partners to broadcast their own theme programs and talk shows.
2 commercial blocks, where local commercial information can be announced, every hour and amazing possibilities for the formation of sponsorship packages.
Possibility for the audience to participate in federal broadcasting campaigns of Silver Rain as well as organization and holding of own off-air events.
We are making the radio and we exactly know what it should be like!
Radio for clever people
Radio for successful people
Radio for active people
Radio for you
Silver Rain radio station
Telephones of commercial service (495) 643-100-1
E-mail: silver@silver.ru
127083, Russia, Moscow, Petrovsko-Razumovskij Avenue, 12-а, tel. (495) 643-100-1
